The spooky season is here, and it’s time to embrace the excitement of Halloween! With pumpkins carved, creepy decor up, and cannabis-inspired costumes in full swing, there’s no better time to gear up for some serious holiday sales.
Halloween presents a prime opportunity for dispensaries to boost revenue, especially with cannabis products like edibles soaring in popularity during the season. So, let’s explore how you can leverage Halloween to engage customers and drive sales in your dispensary. And remember that one of the best ways to advertise the following ideas to your customers is with a dispensary text marketing platform.
Spice up your online presence. Add a Halloween-themed background or festive graphics to your website and ecommerce menu. If your ecommerce platform allows it, customize your menu with spooky designs to enhance the shopping experience.
A Marijuana Monster Mash could include live music, free food, a costume contest, raffles, and discounts on popular products. Anything that increases foot traffic.
Not only will a party bring in more customers, but it’s also a great chance to promote your loyalty program. Offer incentives like a “penny pre-roll” for new loyalty program sign-ups and provide current members with exclusive deals.
If hosting an event isn’t in the cards, you can still decorate your dispensary with a haunting vibe and offer Halloween-themed candies at checkout to entice those last-minute impulse buys.
A fun and easy way to engage your customers is by holding a Halloween costume contest. Encourage people to come into your store wearing cannabis-inspired costumes for a chance to win exciting prizes. Announce the winners on social media to generate additional buzz.
Promote the contest through your rewards program and text campaigns, and even consider expanding the competition to include non-cannabis costumes for broader appeal.
Capitalize on the season by spotlighting strains with spooky names. Showcase them prominently in-store and online, and craft fun marketing materials around these Halloween-themed options.
- Ghost OG
- Jack Skellington
Make sure to create engaging displays with eerie visuals to catch the eyes of customers browsing your selection.
Halloween is synonymous with treats, so promote edibles as the ultimate adult party favor. Edibles often have higher profit margins, so it’s a great time to push THC-infused candies and other fun edible options.
Consider creating “edible cooking kits” complete with THC oil and recipes so customers can craft their own spooky snacks at home. Promote these kits and edibles through bulk text campaigns to get the word out.
You can’t escape pumpkin mania in October! Stock pumpkin spice-flavored products, from pre-rolls to edibles. You could even host a pumpkin bong carving contest or sell pumpkin bong kits to add a cannabis twist to a classic Halloween tradition.
Encourage your staff to recommend strains that pair well with the flavor profile of popular fall foods for an added upsell opportunity.
Seasonal accessories make great impulse buys. Stock up on Halloween-themed rolling papers, wraps, and other small items that tie into the spooky spirit. Offer free Halloween-themed accessories with qualifying purchases to sweeten the deal for your customers.
Make sure to promote these small, seasonal extras in your text campaigns or loyalty program to generate more interest.
Haunted houses and horror experiences are popular during Halloween, and not everyone enjoys the thrills! Use this as an opportunity to push CBD products that help with relaxation and anxiety relief.
Promote CBD as the perfect solution for those looking to stay calm amidst the Halloween scares. Text campaigns can remind customers to pick up their CBD products for a stress-free spooky season.
Halloween offers endless opportunities for dispensaries to engage with their customers and boost sales. Whether through creative events, themed promotions, or spotlighting seasonal products, there’s no shortage of ways to make the most of the spooky season.
